Killerspots Nurture — copy review

Eight 30-day follow-up tracks, routed by the lead's service tag. A lead only ever gets the track matching what THEY asked about; unknown interest lands in General. Read like it's you.

Email Text {{merge field}} auto-filled per contact Booking link swapped in at build

Jingle Track

Only for leads tagged lead - jingle with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Still happy to sketch out a jingle direction for you, no charge for the call. Want me to send some samples first?
Day 17SMS
{{contact.first_name}}, quick one. If the jingle's on hold that's fine, just tell me. If it's still on your mind, I'll hold a spot on the production calendar this month.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

Radio Ads Track

Only for leads tagged lead - radio with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Happy to talk through your radio idea, no charge. Want me to send a few spots we've produced so you can hear the difference first?
Day 17SMS
{{contact.first_name}}, quick check. Radio still on the table for this year? If yes, I'll sketch a direction for you before we ever talk money.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

Video Track

Only for leads tagged lead - video with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Still thinking about your video project? Happy to talk through the idea and give you a straight answer on scope, free.
Day 17SMS
{{contact.first_name}}, if the video project is parked, just tell me and I'll stop checking in. If it's still coming, I can get you on the production calendar.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

Web / SEO Track

Only for leads tagged lead - web/seo with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Want me to run the free audit on your site before we talk? Takes me a day, shows exactly where you're losing leads. Just say the word.
Day 17SMS
{{contact.first_name}}, still holding your audit slot. If the website project moved down the list, no problem, just tell me and I'll stop bugging you.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

PPC / Ads Track

Only for leads tagged lead - ppc with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. If you've run ads before, I'll gladly look at the account and tell you what I see, no charge. Or we can just talk numbers for a fresh start. Your call.
Day 17SMS
{{contact.first_name}}, still happy to give you a no-pitch read on ads for your business. If the timing's wrong just say so and I'll leave you be.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

Voice Track

Only for leads tagged lead - voice with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Got voices I think fit your project. Want me to send a couple quick samples?
Day 17SMS
{{contact.first_name}}, if the voice project is parked just say so and I'll leave you alone. If it's still coming, I can turn it around fast once you're ready.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

Social Track

Only for leads tagged lead - social with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Happy to sketch a 30 day content plan for your business on a quick call, free, keep it either way. Interested?
Day 17SMS
{{contact.first_name}}, still have your social plan idea in my notes. Want it? One quick call and it's yours either way.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.

General Track

Only for leads tagged no service tag (safety net) with no booking by day 30. 5 emails, 2 texts, over 30 days.
Day 3SMS
Hey {{contact.first_name}}, Storm at Killerspots. Following up on your note to us. What were you looking to get done? Reply here, happy to point you the right way even if it's not us.
Day 17SMS
{{contact.first_name}}, no pressure at all. If the project's on hold, tell me and I'll stop checking in. If it's still on your mind, I'm easy to book.
Day 30System
Apply `nurture complete - no booking`. Exit track. Enters The Signal.
How they turn off (built into every track):
Lead replies, clicks, books, or signs → track stops, back to speed-to-lead.
Lead signs (tag client - active) → out of all nurture, into onboarding.
You get a "not interested" call or text → you add tag exclude - sales workflows → everything stops.
Day 30 with no action → into The Signal, the 12-month drip (written next, separately).